The Road to Avenues: Developing Our Newsletter

The Name
Avenues are choices. When managing disease, there are many different possibilities and actions one can take. The Pine Street Foundation, through this newsletter, seeks to illuminate some of these choices through evidence-based research in the hopes that by having more options, patients and health care providers will be able to make better, more informed treatment decisions.

The Look
Our research applies modern science to traditional modalities and so when we set out to design Avenues, we took a similarly integrative approach. We started by examining hundreds of Chinese language journals of Traditional Chinese Medicine to find common design themes - large and bold horizontal titles, colorful and patterned backgrounds, and large numerical dates. We then added modern Western design principles, aesthetics, and fonts to arrive at a truly integrative result.

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Pine Street Foundation · 124 Pine Street · San Anselmo · California · 94960-2674
P: (415) 455-5878 · F: (415) 485-1065 · Email Us

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